Course Summary

Thinking of starting or buying a small business?
It’s an exciting step—but it can also feel overwhelming. Is the business idea viable? How will you manage costs and create an effective marketing strategy? These questions—and many more—often leave aspiring entrepreneurs unsure where to begin.

This workshop will change that.
Led by experienced small business operator and mentor Keat Chiew, you’ll gain clarity and confidence. Keat will guide you through a proven process to validate your business idea and assess its potential. You’ll walk away with a practical roadmap to help you choose the right path and move forward with confidence in your entrepreneurial journey.

Course Sessions

Saturday, 23rd May - 1 class


Session ID SKZ57001C
23 May - 23 May 10:00am - 4:00pm
Location CBD
Session Fees
$235 / $223 (conc)
Teacher
Keat CHIEW
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Turn Your Idea Into a Thriving Business
This course is designed to guide you from concept to execution, equipping you with the tools and confidence to launch your venture successfully.

What You’ll Learn:

Inspiration & Foundations
Discover where great business ideas come from, how to commercialize them, and learn from success stories like NIKE. Align your aspirations with your abilities.

Purpose & Authenticity
Understand your “why” and the role authenticity plays in building a sustainable business.

Defining Your Offer
Clarify what your product or service is and who it serves.

The 3 S Framework: Situation, Structure, Strategise

  • Situation: Identify your market, analyze competitors, and assess your skills. Learn SWOT, compliance essentials, and PEST analysis.
  • Structure: Craft a compelling value proposition, map customer segments, outline key activities, resources, and stakeholders.
  • Strategise: Shape your vision, set objectives, and build a marketing plan that drives growth. Explore the marketing mix and why brand management matters.

Finance Essentials
Calculate start-up costs, explore funding options, and master cash flow management.

Planning & Execution
Set timelines, milestones, and make the critical Go/No-Go decision.

Wrap-Up
Recap and consolidate your learning for next steps.

Keat has over 20 years of business management experience, working for blue-chip multinationals as well as start-ups. Currently a business coach/mentor, Keat is passionate in helping start-ups succeed and small/medium businesses untangle business issues/challenges. To find out more about Keat's work, check out his website.

For those considering the starting of a small business.

Last updated: January 12, 2026 04:39pm