Course Summary
A comprehensive introduction to Google Analytics and website data analysis. This course is designed as an overview for beginners wanting to understand the basics.Â
During the course you will learn:
- What kinds of questions can be answered by web analytics?
- Why you should start with a plan – what do you want to measure?
- Creating a Google Analytics account and connecting it to a website (using the Google Tag Manager method).
- Building out your analysis ecosystem – connecting to Google Search Console and Google Ads to get the whole picture.
- How to get decision-assisting insights from your data – which reports should you pay attention to as your website starts to gather traffic.
- Goals and conversions – why these are important and how you can use them to guide your online promotions.
- How to customise Google Analytics reports to increase relevance.
- Configuration settings that you need to know about.
- Respecting the privacy of your web visitors (and staying on the right side of the law!)