Digital Marketing Essentials

What you’ll learn in the Digital Marketing Essentials short course:

Website Creation
• Fundamentals of good website design
• Understanding SEO
• Creating quality content
• Growing sales through E-Commerce

Analytics, Automation, and AI
• Understanding Analytics
• Enhance marketing with automation
• A.I. the new frontier
• Focusing on conversion

Direct Marketing
• Implementing a CMS
• Effective email design 
• Creating campaigns for EDM and SMS
• Engaging with Chat Bots

Bottom of Funnel – Google Advertising
• How Google Ads work
• Paid Search Advertising
• E-commerce Shopping ads
• Recovering customers with remarketing

Middle of Funnel – Social Media
• What is Social Media?
• Social Media Strategy (Organic)
• Creating content for social media
• Boosting your social with paid advertising

Top of Funnel – Branding
• Building your brand
• Display advertising
• Telling a story with Video
• Growing your network with social and influencers

By the end of the course you will gain a deep understanding of the breadth of digital marketing techniques and their benefits through:
•  Learning the principals of good websites design and SEO
•  Understand the benefits of analytics, automation, and AI
•  Understand best practice for direct marketing through CRM, email and chat bots
•  Understand how Google advertising works and how to implement
•  Develop an understanding of when and where social media should be used
•  Insights on how to build and grow brand awareness online