Defining Your Celebrant Brand
● What is a brand (and what it isn’t)
● Identifying your niche: what kind of celebrant do you want to be?
● Finding your voice, style, and the clients you’re best suited to serve
● Visual identity basics: photos, logos, colours, and consistency
Pricing with Confidence
● How to research the market and understand your local landscape
● Calculating what you actually need to charge (not just what feels comfortable)
● Packages vs. flat fees — pros, cons, and what works for celebrants
● How to talk about price without apologising for it
Your Online Presence
● Website essentials: what every celebrant website needs
● Google Business Profile — why it’s your most powerful free tool
● Instagram and social media: where to show up and how often
● Gathering and using reviews to build credibility
The Enquiry-to-Booking Workflow
● Responding to enquiries quickly and professionally
● Initial consultation: what to cover and how to structure it
● Contracts, deposits, and protecting yourself legally
● Recommended tools: booking systems, invoicing, CRMs
Admin, Finance & Staying Sane
● The key documents every celebrant business needs
● Simple financial tracking for sole traders
● Tax basics for newly registered ABN holders
● Templates and tools to save you time
Building a Referral Network
● Working with venues, wedding planners, and photographers
● How to position yourself as a preferred supplier
● Collaboration over competition: building your industry community